Why Packaging Plays An Important Role In The Ecommerce Industry

Ecommerce is a growing industry. Growth continues at a pace that is surpassing many experts’ predictions and shows signs of continued growth. New businesses are starting up with an online-only approach, and existing brick-and-mortar retailers are offering online shopping. With this growth comes some challenges, especially for businesses who are new to the world of delivering products through an ecommerce outlet. In all of these situations, there is a need for ecommerce-ready packaging.

Increasingly, this comes in the form of sustainable packaging. This is especially true with electronics, which is why there is a need for electronics packaging solutions. In these instances, using biodegradable material and minimizing the amount of material used can improve the shipping process to be more sustainable.

Packaging companies in Toronto are hearing from customers that they want a sustainable solution that will also allow them to enhance their brand values. There are several options available for companies who are looking for environmentally conscious shipping solutions.

One of these solutions is non-rigid, or flexible, shipping material. These are generally lighter than other types of packaging. In addition to helping to reduce shipping fuel usage, they also reduce shipping fees by allowing the overall package weight to be less than when a rigid container is used. Saving shipping costs is often a prime concern for small online businesses when looking for ecommerce-ready packaging.

However, there are times when a rigid solution, such as a corrugated cardboard box, is the ideal material. These are great for shipping items with the potential to be damaged in transport, as they provide a certain level of protection, especially when used with protective material inside the box. This makes corrugated cardboard great for companies who need electronics packaging solutions. When it comes to protective materials, inflatable cushioning is ideal for preventing damage to products.

Packaging companies in Toronto are able to provide businesses with the materials they need to ensure products arrive undamaged. But that isn’t the only requirement. Often in an ecommerce environment, the first time a person sees a product in real life is after it has been delivered to them. In this case, packaging can be used to help create a good first impression.

For companies just starting out in the online space and shipping products to consumers, it is important to consider your packaging choice. Be sure it is the right size and conveys the right message.